Gary Vaynerchuk

Music Industry Case Studies (Plus Bonus Chapter on Twitter)

Music Industry Case Studies (Plus Bonus Chapter on Twitter) by Gary Vaynerchuk
Share Tweet Submit Pin
Tip the Author $3 Suggested Tip
Formats Available PDF 9.4MB
nonfiction Business
For readers of:Seth Godin, Simon Sinek, Chris Brogan
Connect with the Author Official Website
Contact Author
LanguageEnglish
About the Book

This eBook features exclusive case studies from Gary on social media in the Music Industry, plus the entire chapter about Twitter from his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

---

About Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.

About NoiseTrade

NoiseTrade is a user-generated platform where fans can trade their email addresses for free music and books. All content is provided by users and does not indicate an endorsement from the Paste editorial staff. Create an artist or author account from a desktop or laptop to upload your own content and connect to new fans today.